Vercel Web Analytics

Built-in analytics for Vercel apps

Free tier + paidProduct analyticsvercel.com

What it is

First-party pageview and custom-event analytics wired directly into the Vercel dashboard. Visitors are identified by a daily-rotating hash of the incoming request rather than a cookie, so it is cookieless and needs no consent banner. Bot traffic is filtered out by user agent.

Why it earns a slot

If the app already lives on Vercel this is a one-component install with no extra vendor, no extra DNS and nothing for ad blockers to recognise; 50K events covers a small site.

Know before you commit

On Hobby, collection pauses three days after you hit 50K events and only resumes after seven days or a Pro upgrade. Events pool across every project on the account, and custom events need Pro.

Getting started

npm i @vercel/analytics

Field notes

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Field check

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Pricing snapshot

Hobby free: 50K events/mo, 1-month reporting window. Pro: $0.03 per 1K events, 12-month window. Web Analytics Plus add-on $10/mo per team for 24 months and UTMs.

Snapshots move fast — verify at checkout, and post a field note if it changed.

Drop into your Lovable chat

Evaluate Vercel Web Analytics (https://vercel.com/docs/analytics) for this project, then use it only if it fits what we are already building.
Context: Built-in analytics for Vercel apps. First-party pageview and custom-event analytics wired directly into the Vercel dashboard. Visitors are identified by a daily-rotating hash of the incoming request rather than a cookie, so it is cookieless and needs no consent banner. Bot traffic is filtered out by user agent.
Reviewer notes (general, not written for this codebase): If the app already lives on Vercel this is a one-component install with no extra vendor, no extra DNS and nothing for ad blockers to recognise; 50K events covers a small site.
Watch out for: On Hobby, collection pauses three days after you hit 50K events and only resumes after seven days or a Pro upgrade. Events pool across every project on the account, and custom events need Pro.
Pricing: Hobby free: 50K events/mo, 1-month reporting window. Pro: $0.03 per 1K events, 12-month window. Web Analytics Plus add-on $10/mo per team for 24 months and UTMs.
Setup: npm i @vercel/analytics
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

/api/public/tools/vercel-web-analytics

Neighbourhood

How Vercel Web Analytics sits against the rest of the atlas — swaps, companions and the tools builders actually save alongside it.

Instead of thisGoogle Analytics 4 Microsoft Clarity Amplitude Fathom Analytics Mixpanel OpenPanel Plausible Analytics PostHog Simple Analytics

Named in the wiringVercel

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