What it is

Microsoft's free behavioural analytics tool offering unlimited session recordings, click and scroll heatmaps, rage-click and dead-click detection, and AI summaries of sessions. There are no traffic caps and no paid upgrade path. Cloud-only, with an optional Google Analytics integration.

Why it earns a slot

Unlimited free session replay is unmatched at any price. Watching ten real people fumble your onboarding teaches you more in an hour than a month of staring at funnel charts.

Know before you commit

It sets the _clck and _clsk cookies, and since 31 October 2025 Clarity requires a valid consent signal for EEA, UK and Swiss visitors, so without a CMP those sessions will not record. Recordings can capture PII unless you mask fields.

Getting started

npm i @microsoft/clarity

Field notes

0 from the community

Sign in to add a field note. Reading is always open.

Loading notes…

Field check

Unverified

Sign in to confirm this entry is still accurate.

Pricing snapshot

Free forever with no traffic limits and no paid tier.

Snapshots move fast — verify at checkout, and post a field note if it changed.

Drop into your Lovable chat

Evaluate Microsoft Clarity (https://clarity.microsoft.com) for this project, then use it only if it fits what we are already building.
Context: Free heatmaps + session replay. Microsoft's free behavioural analytics tool offering unlimited session recordings, click and scroll heatmaps, rage-click and dead-click detection, and AI summaries of sessions. There are no traffic caps and no paid upgrade path. Cloud-only, with an optional Google Analytics integration.
Reviewer notes (general, not written for this codebase): Unlimited free session replay is unmatched at any price. Watching ten real people fumble your onboarding teaches you more in an hour than a month of staring at funnel charts.
Watch out for: It sets the _clck and _clsk cookies, and since 31 October 2025 Clarity requires a valid consent signal for EEA, UK and Swiss visitors, so without a CMP those sessions will not record. Recordings can capture PII unless you mask fields.
Pricing: Free forever with no traffic limits and no paid tier.
Setup: npm i @microsoft/clarity
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

/api/public/tools/microsoft-clarity

Also in Product analytics

Amplitude

amplitude.com

Product analytics + experimentation

Free tier + paidProduct analytics

Free Starter: 2M events/mo forever, no card required. Plus starts at $0 with the first 2M events free, then usage-based; Growth and Enterprise are sales-quoted.

Open dossier

Fathom Analytics

usefathom.com

Privacy-first simple analytics

PaidProduct analytics

Starter $15/mo for 100K pageviews and 10 sites. Growth $34/mo for 500K, Pro $74/mo for 2M. 30-day trial, annual billing saves 2 months.

Open dossier

Google Analytics 4

analytics.google.com

Free full-funnel web analytics

FreeProduct analytics

Free for standard properties at essentially any volume. GA4 360 historically starts around $50,000/yr.

Open dossier

Mixpanel

mixpanel.com

Event-based product analytics

Free tier + paidProduct analytics

Free: 1M events/mo plus 10K session replays, unlimited seats. Growth: $0.28 per 1K events above the free 1M, so 5M events lands near $1,120/mo.

Open dossier