{
  "slug": "vercel-web-analytics",
  "name": "Vercel Web Analytics",
  "url": "https://vercel.com/docs/analytics",
  "cat": "data",
  "group": "ship",
  "tagline": "Built-in analytics for Vercel apps",
  "price": "Hobby free: 50K events/mo, 1-month reporting window. Pro: $0.03 per 1K events, 12-month window. Web Analytics Plus add-on $10/mo per team for 24 months and UTMs.",
  "tier": "mixed",
  "pick": false,
  "what": "First-party pageview and custom-event analytics wired directly into the Vercel dashboard. Visitors are identified by a daily-rotating hash of the incoming request rather than a cookie, so it is cookieless and needs no consent banner. Bot traffic is filtered out by user agent.",
  "why": "If the app already lives on Vercel this is a one-component install with no extra vendor, no extra DNS and nothing for ad blockers to recognise; 50K events covers a small site.",
  "warn": "On Hobby, collection pauses three days after you hit 50K events and only resumes after seven days or a Pro upgrade. Events pool across every project on the account, and custom events need Pro.",
  "install": "npm i @vercel/analytics",
  "category": {
    "key": "data",
    "name": "Product analytics",
    "desc": "What people actually do. Cookie posture matters for EU traffic.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": null,
    "checked_at": "2026-08-19T00:37:41.862+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}