What it is

Google's event-based analytics platform, free for standard properties, with audiences, attribution modelling, Search Console linking and a daily BigQuery export capped at 1M events. Standard properties allow 50 event-scoped custom dimensions and 30 key events. Cloud-only, with no self-hosted equivalent.

Why it earns a slot

It costs nothing at any traffic level and it is still what advertisers, SEO tools and clients expect to see, so it often ends up running alongside a nicer tool rather than instead of one.

Know before you commit

Retention maxes at 14 months (default 2) and explorations sample above 10M events per query. EU traffic needs a consent banner plus Consent Mode v2, and several EU regulators have ruled plain GA deployments unlawful without extra safeguards.

Getting started

npm i @next/third-parties

Field notes

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Pricing snapshot

Free for standard properties at essentially any volume. GA4 360 historically starts around $50,000/yr.

Snapshots move fast — verify at checkout, and post a field note if it changed.

Drop into your Lovable chat

Evaluate Google Analytics 4 (https://analytics.google.com) for this project, then use it only if it fits what we are already building.
Context: Free full-funnel web analytics. Google's event-based analytics platform, free for standard properties, with audiences, attribution modelling, Search Console linking and a daily BigQuery export capped at 1M events. Standard properties allow 50 event-scoped custom dimensions and 30 key events. Cloud-only, with no self-hosted equivalent.
Reviewer notes (general, not written for this codebase): It costs nothing at any traffic level and it is still what advertisers, SEO tools and clients expect to see, so it often ends up running alongside a nicer tool rather than instead of one.
Watch out for: Retention maxes at 14 months (default 2) and explorations sample above 10M events per query. EU traffic needs a consent banner plus Consent Mode v2, and several EU regulators have ruled plain GA deployments unlawful without extra safeguards.
Pricing: Free for standard properties at essentially any volume. GA4 360 historically starts around $50,000/yr.
Setup: npm i @next/third-parties
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

/api/public/tools/google-analytics-4

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