What it is

A mature product-analytics tool built around funnels, retention curves, cohorts and user flows rather than pageviews. The free plan covers 1M monthly events with unlimited seats and 10K session replays. There is no self-hosted version; EU data residency is an account setting.

Why it earns a slot

When the question is 'where in the signup flow do people drop off', Mixpanel's funnel and retention reports are still sharper than anything a privacy-first pageview counter can show you.

Know before you commit

The per-event price is a cliff rather than a slope: about $1,120/mo at 5M events and about $2,520/mo at 10M. Instrument sparingly, and check the Startup Program for a free first year if you qualify.

Getting started

npm i mixpanel-browser

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Pricing snapshot

Free: 1M events/mo plus 10K session replays, unlimited seats. Growth: $0.28 per 1K events above the free 1M, so 5M events lands near $1,120/mo.

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Drop into your Lovable chat

Evaluate Mixpanel (https://mixpanel.com) for this project, then use it only if it fits what we are already building.
Context: Event-based product analytics. A mature product-analytics tool built around funnels, retention curves, cohorts and user flows rather than pageviews. The free plan covers 1M monthly events with unlimited seats and 10K session replays. There is no self-hosted version; EU data residency is an account setting.
Reviewer notes (general, not written for this codebase): When the question is 'where in the signup flow do people drop off', Mixpanel's funnel and retention reports are still sharper than anything a privacy-first pageview counter can show you.
Watch out for: The per-event price is a cliff rather than a slope: about $1,120/mo at 5M events and about $2,520/mo at 10M. Instrument sparingly, and check the Startup Program for a free first year if you qualify.
Pricing: Free: 1M events/mo plus 10K session replays, unlimited seats. Growth: $0.28 per 1K events above the free 1M, so 5M events lands near $1,120/mo.
Setup: npm i mixpanel-browser
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

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