{
  "slug": "microsoft-clarity",
  "name": "Microsoft Clarity",
  "url": "https://clarity.microsoft.com",
  "cat": "data",
  "group": "ship",
  "tagline": "Free heatmaps + session replay",
  "price": "Free forever with no traffic limits and no paid tier.",
  "tier": "free",
  "pick": false,
  "what": "Microsoft's free behavioural analytics tool offering unlimited session recordings, click and scroll heatmaps, rage-click and dead-click detection, and AI summaries of sessions. There are no traffic caps and no paid upgrade path. Cloud-only, with an optional Google Analytics integration.",
  "why": "Unlimited free session replay is unmatched at any price. Watching ten real people fumble your onboarding teaches you more in an hour than a month of staring at funnel charts.",
  "warn": "It sets the <code>_clck</code> and <code>_clsk</code> cookies, and since <b>31 October 2025</b> Clarity requires a valid consent signal for EEA, UK and Swiss visitors, so without a CMP those sessions will not record. Recordings can capture PII unless you mask fields.",
  "install": "npm i @microsoft/clarity",
  "category": {
    "key": "data",
    "name": "Product analytics",
    "desc": "What people actually do. Cookie posture matters for EU traffic.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://clarity.microsoft.com/",
    "checked_at": "2026-08-19T00:37:41.862+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}