{
  "slug": "google-analytics-4",
  "name": "Google Analytics 4",
  "url": "https://analytics.google.com",
  "cat": "data",
  "group": "ship",
  "tagline": "Free full-funnel web analytics",
  "price": "Free for standard properties at essentially any volume. GA4 360 historically starts around $50,000/yr.",
  "tier": "free",
  "pick": false,
  "what": "Google's event-based analytics platform, free for standard properties, with audiences, attribution modelling, Search Console linking and a daily BigQuery export capped at 1M events. Standard properties allow 50 event-scoped custom dimensions and 30 key events. Cloud-only, with no self-hosted equivalent.",
  "why": "It costs nothing at any traffic level and it is still what advertisers, SEO tools and clients expect to see, so it often ends up running alongside a nicer tool rather than instead of one.",
  "warn": "Retention maxes at <b>14 months</b> (default 2) and explorations sample above 10M events per query. EU traffic needs a consent banner plus Consent Mode v2, and several EU regulators have ruled plain GA deployments unlawful without extra safeguards.",
  "install": "npm i @next/third-parties",
  "category": {
    "key": "data",
    "name": "Product analytics",
    "desc": "What people actually do. Cookie posture matters for EU traffic.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://analytics.google.com/analytics/web/",
    "checked_at": "2026-08-19T00:37:41.862+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}