{
  "slug": "mixpanel",
  "name": "Mixpanel",
  "url": "https://mixpanel.com",
  "cat": "data",
  "group": "ship",
  "tagline": "Event-based product analytics",
  "price": "Free: 1M events/mo plus 10K session replays, unlimited seats. Growth: $0.28 per 1K events above the free 1M, so 5M events lands near $1,120/mo.",
  "tier": "mixed",
  "pick": false,
  "what": "A mature product-analytics tool built around funnels, retention curves, cohorts and user flows rather than pageviews. The free plan covers 1M monthly events with unlimited seats and 10K session replays. There is no self-hosted version; EU data residency is an account setting.",
  "why": "When the question is 'where in the signup flow do people drop off', Mixpanel's funnel and retention reports are still sharper than anything a privacy-first pageview counter can show you.",
  "warn": "The per-event price is a cliff rather than a slope: about $1,120/mo at 5M events and about $2,520/mo at 10M. Instrument sparingly, and check the Startup Program for a free first year if you qualify.",
  "install": "npm i mixpanel-browser",
  "category": {
    "key": "data",
    "name": "Product analytics",
    "desc": "What people actually do. Cookie posture matters for EU traffic.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://mixpanel.com/home/",
    "checked_at": "2026-08-19T00:37:41.862+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}