Moz Pro

SEO suite behind Domain Authority

Free tier + paidSEO, growth & newslettermoz.com

What it is

Moz Pro covers rank tracking, site crawls, link research and keyword research, and originated Domain Authority and Page Authority — the 0-100 scores the industry still quotes in outreach emails. Its free tools allow limited monthly queries against the Moz link index.

Why it earns a slot

Domain Authority is the number sponsors, PR contacts and link partners recognise, so it is worth having on hand even if you audit elsewhere. MozBar overlays metrics directly on the search results page.

Know before you commit

The Moz link index is smaller than Ahrefs's, and DA is Moz's own metric, not a Google signal — do not optimise for it. Free tool quotas are a handful of queries per month.

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Pricing snapshot

Free tools (Link Explorer, Keyword Explorer, MozBar, Domain Analysis) with small monthly query caps. Moz Pro runs about $49/mo Starter, $99/mo Standard, $179/mo Medium and $299/mo Large, around 20% off annual, after a 30-day free trial.

Snapshots move fast — verify at checkout, and post a field note if it changed.

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Evaluate Moz Pro (https://moz.com/products/pro) for this project, then use it only if it fits what we are already building.
Context: SEO suite behind Domain Authority. Moz Pro covers rank tracking, site crawls, link research and keyword research, and originated Domain Authority and Page Authority — the 0-100 scores the industry still quotes in outreach emails. Its free tools allow limited monthly queries against the Moz link index.
Reviewer notes (general, not written for this codebase): Domain Authority is the number sponsors, PR contacts and link partners recognise, so it is worth having on hand even if you audit elsewhere. MozBar overlays metrics directly on the search results page.
Watch out for: The Moz link index is smaller than Ahrefs's, and DA is Moz's own metric, not a Google signal — do not optimise for it. Free tool quotas are a handful of queries per month.
Pricing: Free tools (Link Explorer, Keyword Explorer, MozBar, Domain Analysis) with small monthly query caps. Moz Pro runs about $49/mo Starter, $99/mo Standard, $179/mo Medium and $299/mo Large, around 20% off annual, after a 30-day free trial.
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

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