What it is

Dub is a link management and attribution platform: branded short links on your own domain, QR codes, geo and device targeting, A/B testing, and click-to-conversion tracking with SDKs for TypeScript, Python, Go, PHP and Ruby. It also runs affiliate and partner payout programmes.

Why it earns a slot

Branded short links on your own domain keep newsletter click data first-party and portable between email tools. Conversion tracking ties a link in an issue to an actual subscription rather than a click.

Know before you commit

The old generous free tier is gone — entry is now $90/mo, which prices out small publications. If you only need short links, a self-hosted shortener or your email tool's own tracking is the cheaper answer.

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Pricing snapshot

No free plan as of 2026. Business $90/mo: 10k new links/mo, 250k tracked events, 100 custom domains, 10 users. Advanced $300/mo: 50k links, 1M events, 20 users. Enterprise custom. 14-day trial, about 10% off annual.

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Evaluate Dub (https://dub.co) for this project, then use it only if it fits what we are already building.
Context: Link attribution and short links. Dub is a link management and attribution platform: branded short links on your own domain, QR codes, geo and device targeting, A/B testing, and click-to-conversion tracking with SDKs for TypeScript, Python, Go, PHP and Ruby. It also runs affiliate and partner payout programmes.
Reviewer notes (general, not written for this codebase): Branded short links on your own domain keep newsletter click data first-party and portable between email tools. Conversion tracking ties a link in an issue to an actual subscription rather than a click.
Watch out for: The old generous free tier is gone — entry is now $90/mo, which prices out small publications. If you only need short links, a self-hosted shortener or your email tool's own tracking is the cheaper answer.
Pricing: No free plan as of 2026. Business $90/mo: 10k new links/mo, 250k tracked events, 100 custom domains, 10 users. Advanced $300/mo: 50k links, 1M events, 20 users. Enterprise custom. 14-day trial, about 10% off annual.
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

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