{
  "slug": "moz-pro",
  "name": "Moz Pro",
  "url": "https://moz.com/products/pro",
  "cat": "seo",
  "group": "ship",
  "tagline": "SEO suite behind Domain Authority",
  "price": "Free tools (Link Explorer, Keyword Explorer, MozBar, Domain Analysis) with small monthly query caps. Moz Pro runs about $49/mo Starter, $99/mo Standard, $179/mo Medium and $299/mo Large, around 20% off annual, after a 30-day free trial.",
  "tier": "mixed",
  "pick": false,
  "what": "Moz Pro covers rank tracking, site crawls, link research and keyword research, and originated Domain Authority and Page Authority — the 0-100 scores the industry still quotes in outreach emails. Its free tools allow limited monthly queries against the Moz link index.",
  "why": "Domain Authority is the number sponsors, PR contacts and link partners recognise, so it is worth having on hand even if you audit elsewhere. MozBar overlays metrics directly on the search results page.",
  "warn": "The Moz link index is smaller than Ahrefs's, and DA is Moz's own metric, not a Google signal — do not optimise for it. Free tool quotas are a handful of queries per month.",
  "category": {
    "key": "seo",
    "name": "SEO, growth & newsletter",
    "desc": "Getting found, and owning the audience once you are.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": null,
    "checked_at": "2026-08-18T20:13:57.562+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}