What it is

Bitly is the incumbent link shortener: short links, QR codes, click analytics broken down by location and referrer, a UTM builder and a link-in-bio page. Custom branded domains arrive on Growth, and click history retention runs from 30 days to a year by tier.

Why it earns a slot

Recognisable and durable — the redirect will still resolve years later, which matters for a link printed in a content site or embedded in an archived issue.

Know before you commit

The free plan is now 5 links a month with no analytics, effectively a demo. Branded domains need Growth at $35/mo and click history expires after 30 days on Core.

Field notes

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Pricing snapshot

Free: 5 links/month, 2 QR codes/month, unlimited clicks, no analytics. Core $10/mo billed annually ($120/yr, 100 links/mo, 30-day history). Growth $35/mo ($348/yr, custom domain included). Premium $300/mo ($2,388/yr).

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Drop into your Lovable chat

Evaluate Bitly (https://bitly.com) for this project, then use it only if it fits what we are already building.
Context: Short links and QR codes. Bitly is the incumbent link shortener: short links, QR codes, click analytics broken down by location and referrer, a UTM builder and a link-in-bio page. Custom branded domains arrive on Growth, and click history retention runs from 30 days to a year by tier.
Reviewer notes (general, not written for this codebase): Recognisable and durable — the redirect will still resolve years later, which matters for a link printed in a content site or embedded in an archived issue.
Watch out for: The free plan is now 5 links a month with no analytics, effectively a demo. Branded domains need Growth at $35/mo and click history expires after 30 days on Core.
Pricing: Free: 5 links/month, 2 QR codes/month, unlimited clicks, no analytics. Core $10/mo billed annually ($120/yr, 100 links/mo, 30-day history). Growth $35/mo ($348/yr, custom domain included). Premium $300/mo ($2,388/yr).
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

/api/public/tools/bitly

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