What it is

Mailchimp, now part of Intuit, is the incumbent email marketing platform: campaign builder, template library, automations, audience segmentation, landing pages and reporting, with the widest integration ecosystem of any email service provider. The free plan caps at 250 contacts.

Why it earns a slot

Every CMS, plugin and store already integrates with it, so it is the path of least resistance when a newsletter must connect to systems you do not control.

Know before you commit

The free tier shrank hard — 250 contacts and 500 monthly sends is barely a pilot. Intro pricing resets after 12 months, and billing counts contacts including unsubscribed ones on some plans.

Field notes

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Pricing snapshot

Free: 250 contacts, 500 sends/month capped at 250/day. At 500 contacts, Essentials $13/mo, Standard $20/mo and Premium $350/mo for the first 12 months, then standard rates; all scale with contact count.

Snapshots move fast — verify at checkout, and post a field note if it changed.

Drop into your Lovable chat

Evaluate Mailchimp (https://mailchimp.com) for this project, then use it only if it fits what we are already building.
Context: Mainstream email marketing platform. Mailchimp, now part of Intuit, is the incumbent email marketing platform: campaign builder, template library, automations, audience segmentation, landing pages and reporting, with the widest integration ecosystem of any email service provider. The free plan caps at 250 contacts.
Reviewer notes (general, not written for this codebase): Every CMS, plugin and store already integrates with it, so it is the path of least resistance when a newsletter must connect to systems you do not control.
Watch out for: The free tier shrank hard — 250 contacts and 500 monthly sends is barely a pilot. Intro pricing resets after 12 months, and billing counts contacts including unsubscribed ones on some plans.
Pricing: Free: 250 contacts, 500 sends/month capped at 250/day. At 500 contacts, Essentials $13/mo, Standard $20/mo and Premium $350/mo for the first 12 months, then standard rates; all scale with contact count.
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

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