{
  "slug": "mailchimp",
  "name": "Mailchimp",
  "url": "https://mailchimp.com",
  "cat": "seo",
  "group": "ship",
  "tagline": "Mainstream email marketing platform",
  "price": "Free: 100 emails for 14 days. Paid plans start after trial.",
  "tier": "paid",
  "pick": false,
  "what": "Mailchimp, now part of Intuit, is the incumbent email marketing platform: campaign builder, template library, automations, audience segmentation, landing pages and reporting, with the widest integration ecosystem of any email service provider. The free plan caps at 250 contacts.",
  "why": "Every CMS, plugin and store already integrates with it, so it is the path of least resistance when a newsletter must connect to systems you do not control.",
  "warn": "The free tier shrank hard — 250 contacts and 500 monthly sends is barely a pilot. Intro pricing resets after 12 months, and billing counts contacts including unsubscribed ones on some plans.",
  "format": "text",
  "category": {
    "key": "seo",
    "name": "SEO, growth & newsletter",
    "desc": "Getting found, and owning the audience once you are.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://mailchimp.com/",
    "checked_at": "2026-10-03T00:45:08.867+00:00"
  },
  "corrected_at": "2026-10-02T10:45:05.528+00:00",
  "upstream_changed_at": null
}