Loops

Email for SaaS: marketing + txn

Free tier + paidEmail, forms & notificationsloops.so

What it is

Email platform aimed at SaaS products, combining transactional sends, lifecycle sequences and marketing campaigns in one dashboard. Billing is per stored contact, not per send — paid plans include unlimited sending at up to 1,000 emails per second. Includes a visual editor, events API and segmentation.

Why it earns a slot

One tool for the welcome email, the onboarding drip and the password reset, so you are not stitching Resend plus Mailchimp together. The UI is clean enough that a non-technical cofounder can edit copy.

Know before you commit

Per-contact billing means a big dormant list costs money even if you never email it. The jump from free straight to $49/mo is steep for a pre-revenue project.

Field notes

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Pricing snapshot

Free: 1,000 contacts and 4,000 sends/mo with Loops branding. Paid from $49/mo up to 5,000 contacts, $99/mo at 10,000, $199/mo at 25,000, $399/mo at 100,000. Sends unlimited on paid.

Snapshots move fast — verify at checkout, and post a field note if it changed.

Drop into your Lovable chat

Evaluate Loops (https://loops.so) for this project, then use it only if it fits what we are already building.
Context: Email for SaaS: marketing + txn. Email platform aimed at SaaS products, combining transactional sends, lifecycle sequences and marketing campaigns in one dashboard. Billing is per stored contact, not per send — paid plans include unlimited sending at up to 1,000 emails per second. Includes a visual editor, events API and segmentation.
Reviewer notes (general, not written for this codebase): One tool for the welcome email, the onboarding drip and the password reset, so you are not stitching Resend plus Mailchimp together. The UI is clean enough that a non-technical cofounder can edit copy.
Watch out for: Per-contact billing means a big dormant list costs money even if you never email it. The jump from free straight to $49/mo is steep for a pre-revenue project.
Pricing: Free: 1,000 contacts and 4,000 sends/mo with Loops branding. Paid from $49/mo up to 5,000 contacts, $99/mo at 10,000, $199/mo at 25,000, $399/mo at 100,000. Sends unlimited on paid.
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

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Neighbourhood

How Loops sits against the rest of the atlas — swaps, companions and the tools builders actually save alongside it.

Instead of thisDiscord Webhooks Formik React Email React Hook Form

Named in the wiringnanoid mcp.so Plunk Resend Mailchimp Make

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Basin

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Courier

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Discord Webhooks

docs.discord.com

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