Luma AI

Text-to-video with HDR and EXR

Free tier + paidAI media generationlumalabs.ai

What it is

Dream Machine's current standard is Ray 3.14 - native 1080p, roughly three times cheaper than base Ray 3 at 720p and four times faster. Base Ray 3 is still needed for HDR/EXR output and character reference. Luma Agents is the newer agentic product line.

Why it earns a slot

The only mainstream video model producing genuine 16-bit HDR and EXR output, which is why VFX and colour-grading pipelines choose it. Modify Video handles clips up to 18 seconds, well past the 5 to 8 second ceiling most rivals impose.

Know before you commit

Commercial rights begin at Plus - the $9.99 Lite plan does not include them, which catches people out. Monthly credits never roll over, and failed generations still consume credits on subscription plans, though the API refunds them.

Getting started

REST API with per-clip pricing; failed generations are fully refunded.

Field notes

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Field check

Unverified

Pricing snapshot

Dream Machine free about 250 credits/day (watermarked). Lite $9.99/mo, Plus $29.99, Unlimited $94.99. Luma Agents: Plus $30, Pro $90, Ultra $300. API about $0.95 per 5s 1080p clip.

Snapshots move fast — verify at checkout, and post a field note if it changed.

Drop into your Lovable chat

Evaluate Luma AI (https://lumalabs.ai) for this project, then use it only if it fits what we are already building.
Context: Text-to-video with HDR and EXR. Dream Machine's current standard is Ray 3.14 - native 1080p, roughly three times cheaper than base Ray 3 at 720p and four times faster. Base Ray 3 is still needed for HDR/EXR output and character reference. Luma Agents is the newer agentic product line.
Reviewer notes (general, not written for this codebase): The only mainstream video model producing genuine 16-bit HDR and EXR output, which is why VFX and colour-grading pipelines choose it. Modify Video handles clips up to 18 seconds, well past the 5 to 8 second ceiling most rivals impose.
Watch out for: Commercial rights begin at Plus - the $9.99 Lite plan does not include them, which catches people out. Monthly credits never roll over, and failed generations still consume credits on subscription plans, though the API refunds them.
Pricing: Dream Machine free about 250 credits/day (watermarked). Lite $9.99/mo, Plus $29.99, Unlimited $94.99. Luma Agents: Plus $30, Pro $90, Ultra $300. API about $0.95 per 5s 1080p clip.
Setup: REST API with per-clip pricing; failed generations are fully refunded.
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

/api/public/tools/luma-ai

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