What it is

MiniMax's video generator, currently Hailuo 2.3, doing text-to-video and image-to-video up to 1080p with a Fast variant for drafting. Known for expressive character motion and stylised animation as well as live-action looks.

Why it earns a slot

The best cost-per-clip in the category - roughly twenty to fifty cents a video through the API, a fraction of Veo or Runway. Unusually good at exaggerated anime-style character motion that photoreal-tuned rivals refuse to produce.

Know before you commit

'Unlimited' does not mean unlimited at top quality or on the newest model - high-tier output stays metered. Free-tier clips are watermarked, queue slowly, and carry no commercial rights.

Getting started

API via the MiniMax platform and resellers including fal, Replicate and OpenRouter.

Field notes

0 from the community

Sign in to add a field note. Reading is always open.

Loading notes…

Field check

Unverified

Sign in to confirm this entry is still accurate.

Pricing snapshot

Free tier is watermarked. Standard about $9.99/mo (1,000 credits), Pro $34.99-$54.99 (about 4,500), Unlimited about $94.99, Ultra about $124.99, Max about $199.99. API $0.19-$0.56 per video.

Snapshots move fast — verify at checkout, and post a field note if it changed.

Drop into your Lovable chat

Evaluate Hailuo (MiniMax) (https://hailuoai.video) for this project, then use it only if it fits what we are already building.
Context: Cheap text-to-video, 1080p. MiniMax's video generator, currently Hailuo 2.3, doing text-to-video and image-to-video up to 1080p with a Fast variant for drafting. Known for expressive character motion and stylised animation as well as live-action looks.
Reviewer notes (general, not written for this codebase): The best cost-per-clip in the category - roughly twenty to fifty cents a video through the API, a fraction of Veo or Runway. Unusually good at exaggerated anime-style character motion that photoreal-tuned rivals refuse to produce.
Watch out for: 'Unlimited' does not mean unlimited at top quality or on the newest model - high-tier output stays metered. Free-tier clips are watermarked, queue slowly, and carry no commercial rights.
Pricing: Free tier is watermarked. Standard about $9.99/mo (1,000 credits), Pro $34.99-$54.99 (about 4,500), Unlimited about $94.99, Ultra about $124.99, Max about $199.99. API $0.19-$0.56 per video.
Setup: API via the MiniMax platform and resellers including fal, Replicate and OpenRouter.
Rules: treat the notes above as background only. Do not assume a theme, style, layout or feature that is not already in this project — inspect the existing code first and ask me before changing visual direction.

/api/public/tools/hailuo

Also in AI media generation

Adobe Firefly

firefly.adobe.com

Indemnified, commercially safe gen

Free tier + paidAI media generation

Free tier with limited watermarked credits. Standard $9.99/mo (2,000 credits), Pro $19.99 (4,000), Premium $199.99 (50,000). API is enterprise contract only.

Open dossier

Black Forest Labs (FLUX)

bfl.ai

Open-weight image models + API

Free tier + paidAI media generation

API per image: FLUX.2 klein from $0.014, pro from $0.03, flex $0.05, max $0.07. Kontext pro $0.04, max $0.08. Open weights free to self-host.

Open dossier

Cartesia

cartesia.ai

Ultra-low-latency TTS for agents

Free tier + paidAI media generation

Free 20K credits, personal use only. Pro $5/mo (100K), Startup $49 (1.25M), Scale $299 (8M). TTS is 1 credit/character, Ink STT 1 credit/second, Line voice agents $0.014/min.

Open dossier

Descript

descript.com

Doc-style video and audio editor

Free tier + paidAI media generation

Free 1 hr/mo, 720p watermarked. Hobbyist $16/mo annual (10 hrs, 400 AI credits), Creator $24 (30 hrs, 800), Business $50 (40 hrs, 1,500). Monthly billing runs about 45% higher.

Open dossier