{
  "slug": "luma-ai",
  "name": "Luma AI",
  "url": "https://lumalabs.ai",
  "cat": "gen",
  "group": "ai",
  "tagline": "Text-to-video with HDR and EXR",
  "price": "Dream Machine free about 250 credits/day (watermarked). Lite $9.99/mo, Plus $29.99, Unlimited $94.99. Luma Agents: Plus $30, Pro $90, Ultra $300. API about $0.95 per 5s 1080p clip.",
  "tier": "mixed",
  "pick": false,
  "what": "Dream Machine's current standard is <b>Ray 3.14</b> - native 1080p, roughly three times cheaper than base Ray 3 at 720p and four times faster. Base Ray 3 is still needed for HDR/EXR output and character reference. Luma Agents is the newer agentic product line.",
  "why": "The only mainstream video model producing genuine <b>16-bit HDR and EXR</b> output, which is why VFX and colour-grading pipelines choose it. Modify Video handles clips up to 18 seconds, well past the 5 to 8 second ceiling most rivals impose.",
  "warn": "Commercial rights begin at Plus - <b>the $9.99 Lite plan does not include them</b>, which catches people out. Monthly credits never roll over, and failed generations still consume credits on subscription plans, though the API refunds them.",
  "install": "REST API with per-clip pricing; failed generations are fully refunded.",
  "category": {
    "key": "gen",
    "name": "AI media generation",
    "desc": "Image, video, voice and music. Commercial rights differ wildly by tier — check every warn.",
    "group": "ai",
    "groupName": "Put AI inside it"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://lumalabs.ai/",
    "checked_at": "2026-08-18T23:43:12.623+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}