{
  "slug": "loops",
  "name": "Loops",
  "url": "https://loops.so",
  "cat": "comms",
  "group": "ship",
  "tagline": "Email for SaaS: marketing + txn",
  "price": "Free: 1,000 contacts and 4,000 sends/mo with Loops branding. Paid from $49/mo up to 5,000 contacts, $99/mo at 10,000, $199/mo at 25,000, $399/mo at 100,000. Sends unlimited on paid.",
  "tier": "mixed",
  "pick": false,
  "what": "Email platform aimed at SaaS products, combining transactional sends, lifecycle sequences and marketing campaigns in one dashboard. Billing is per stored contact, not per send — paid plans include unlimited sending at up to 1,000 emails per second. Includes a visual editor, events API and segmentation.",
  "why": "One tool for the welcome email, the onboarding drip and the password reset, so you are not stitching Resend plus Mailchimp together. The UI is clean enough that a non-technical cofounder can edit copy.",
  "warn": "Per-contact billing means a big dormant list costs money even if you never email it. The jump from free straight to $49/mo is steep for a pre-revenue project.",
  "category": {
    "key": "comms",
    "name": "Email, forms & notifications",
    "desc": "Transactional mail, form capture, push. Deliverability is the thing to buy for.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://loops.so/",
    "checked_at": "2026-08-19T00:37:41.862+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}