{
  "slug": "bitly",
  "name": "Bitly",
  "url": "https://bitly.com",
  "cat": "seo",
  "group": "ship",
  "tagline": "Short links and QR codes",
  "price": "Free: 5 links/month, 2 QR codes/month, unlimited clicks, no analytics. Core $10/mo billed annually ($120/yr, 100 links/mo, 30-day history). Growth $35/mo ($348/yr, custom domain included). Premium $300/mo ($2,388/yr).",
  "tier": "mixed",
  "pick": false,
  "what": "Bitly is the incumbent link shortener: short links, QR codes, click analytics broken down by location and referrer, a UTM builder and a link-in-bio page. Custom branded domains arrive on Growth, and click history retention runs from 30 days to a year by tier.",
  "why": "Recognisable and durable — the redirect will still resolve years later, which matters for a link printed in a content site or embedded in an archived issue.",
  "warn": "The free plan is now 5 links a month with no analytics, effectively a demo. Branded domains need Growth at $35/mo and click history expires after 30 days on Core.",
  "category": {
    "key": "seo",
    "name": "SEO, growth & newsletter",
    "desc": "Getting found, and owning the audience once you are.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://bitly.com/",
    "checked_at": "2026-08-19T00:58:08.071+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}