{
  "slug": "umami",
  "name": "Umami",
  "url": "https://umami.is",
  "cat": "data",
  "group": "ship",
  "tagline": "Open-source privacy analytics",
  "price": "Free Hobby: 100K events/mo, 3 sites, 6-month retention. Pro $20/mo for 1M events and 20 sites. Business $200/mo for 10M. Self-hosting free.",
  "tier": "mixed",
  "pick": false,
  "what": "An MIT-licensed cookieless analytics app you can run on your own Postgres or MySQL server, or use as a hosted cloud service. It tracks pageviews, referrers, custom events and simple funnels. Because it stores no personal data and sets no cookies, no consent banner is required.",
  "why": "The most permissively licensed option on this list. MIT means you can fork it, rebrand it and run it on a $5 VPS forever, and the cloud free tier is genuinely usable.",
  "warn": "Self-hosting means you own upgrades, backups and a Postgres table that grows fast with event volume. Cloud Hobby retention is only 6 months and the next step up is a $20/mo jump.",
  "install": "docker run -d -p 3000:3000 ghcr.io/umami-software/umami:postgresql-latest",
  "category": {
    "key": "data",
    "name": "Product analytics",
    "desc": "What people actually do. Cookie posture matters for EU traffic.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://umami.is/",
    "checked_at": "2026-08-19T00:37:41.862+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}