{
  "slug": "buttondown",
  "name": "Buttondown",
  "url": "https://buttondown.com",
  "cat": "seo",
  "group": "ship",
  "tagline": "Minimal markdown newsletter tool",
  "price": "Free for your first 100 subscribers. Beyond that pricing scales by active subscriber count, plus feature bundles: +$9/mo (segmentation, paid subscriptions, analytics, RSS-to-email, sponsorships), +$29/mo (custom-domain archives, multiple newsletters, automations), +$79/mo (whitelabel, teams).",
  "tier": "mixed",
  "pick": false,
  "what": "Buttondown is a small, independently run newsletter tool centred on markdown writing, a clean API and privacy-respecting defaults. It bills on active subscribers rather than total contacts, with optional feature bundles layered on top of the base price.",
  "why": "The API and markdown-first workflow let you publish from a repo or CMS instead of a web editor — the closest thing to newsletters as code. No forced tracking pixels on readers.",
  "warn": "Core features are unbundled: segmentation, paid subscriptions and RSS-to-email need the +$9/mo tier, automations the +$29/mo tier. It is a very small company, so expect fewer integrations than beehiiv or Kit.",
  "install": "Import an existing list by CSV or through the API.",
  "category": {
    "key": "seo",
    "name": "SEO, growth & newsletter",
    "desc": "Getting found, and owning the audience once you are.",
    "group": "ship",
    "groupName": "Ship it & keep it alive"
  },
  "freshness": null,
  "health": {
    "ok": true,
    "status_code": 200,
    "final_url": "https://buttondown.com/",
    "checked_at": "2026-08-19T00:58:08.071+00:00"
  },
  "corrected_at": null,
  "upstream_changed_at": null
}